Welcome to ClarityShift
Mil Patel
Jim Lawrence
Jim Lawrence
Mil Patel works with leaders to uncover the real story shaping their organization and make it visible, coherent, and intentional.
He specializes in organizational narrative, internal communication, and leadership sense-making. Mil is often engaged when leaders feel something is misaligned but cannot yet name it. Through inquiry, reflection
Mil Patel works with leaders to uncover the real story shaping their organization and make it visible, coherent, and intentional.
He specializes in organizational narrative, internal communication, and leadership sense-making. Mil is often engaged when leaders feel something is misaligned but cannot yet name it. Through inquiry, reflection, and strategic framing, he helps organizations understand how language, culture, and leadership behavior are influencing outcomes, for better or worse.
Mil brings a thoughtful, perspective-driven approach to brand and communication work. He is known for challenging assumptions, reframing problems, and helping leadership teams move beyond surface-level messaging to deeper clarity about who they are and how they lead.
At ClarityShift Consulting, Mil supports organizations that are ready to think more deliberately about meaning, coherence, and the signals they send internally every day.
Jim Lawrence
Jim Lawrence
Jim Lawrence
Jim Lawrence is a Durham Region–based brand strategist who helps organizations turn purpose into clear direction and decisive action.
His work sits at the intersection of brand strategy, internal communication, and leadership alignment. Jim is often brought in when organizations are growing, changing, or feeling stretched and need clarity
Jim Lawrence is a Durham Region–based brand strategist who helps organizations turn purpose into clear direction and decisive action.
His work sits at the intersection of brand strategy, internal communication, and leadership alignment. Jim is often brought in when organizations are growing, changing, or feeling stretched and need clarity that leaders and teams can actually operate from. He focuses on simplifying complexity, aligning decision-makers, and ensuring that brand direction is understood and lived internally, not just expressed externally.
With a background that includes real estate investing, community leadership, and advisory work, Jim brings a practical, execution-focused perspective to brand strategy. He understands the realities leaders face when vision, operations, and communication fall out of sync.
Deeply connected to the Durham Region business community, Jim works closely with not-for-profits and growing organizations that want clarity they can act on, not theory they admire.